The project's initial proposition was to develope a comprehensive concept aimed at elevating the visibility of the Interactive Media program. Through the IMDAward, this goal is achieved by providing a networking platform for (aspiring) designers to connect, share and showcase their projects.

The branding and design concept is based on illuminating victory symbols (spotlight, highlight colors, bright background, and sparks). The central design element is the award itself, representing a minimalist symbol of a trophy, crafted from glass, reflecting the values of light.